"The Other MINI" Ad Campaign Is Clever, Somewhat Strange [Ad Watch]
BMW's MINI Group loves clever ads to push their products. These "The Other MINI" ads are particularly sly, painting the Clubman as a black sheep in the family, like other familial outliers.
Get it? Sight gags. Those darn nine-year-olds and their bad attitudes are ruining otherwise precious family photos. Darn them and their rebellious ways. Only in the ad-world, would this happen. Everyone else knows from experience those kids would be stuffed into collared shirts and cardigans under threat of life-ending bodily harm in real life.