Hot Wheels will turn 40 this year, and to commemorate its iconic
anniversary, the toy’s maker hosted a makeover competition. Automakers
were asked to submit ideas combining their own brand with the toy’s
motto of power, speed and performance. With no rules, federal
regulations, speed limits or limits on prices, six designers came up
with a slew of ideas inspired from both childhood memories and previous
collections. Chevrolet designer Amaury Diaz Serrano came up with the
Chevroletor, a vehicle inspired by Serrano’s own Hot Wheels collection
and the 1957 Corvette SS. Other top designs included Ford’s Gangster
Grin, the Dodge XP-07, the Honda Racer and Mitsubishi’s Double Shotz.
