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Beijing, China
- The sleek Buick Invicta show car revealed here in conjunction with
Auto China 2008 is Buick's strongest statement yet of its deliberately
international plans. The four-door midsize sedan with a coupe-like
roofline presents a bold direction for Buick's new generation of
vehicles in the world's two largest vehicle markets - the United States
and China.
Invicta has evolved from Buick concepts such as the 2004 Velite
convertible and 2007 Riviera coupe, both of which received accolades
for their thoroughly modern adaptation of classic Buick themes. Invicta
was designed collaboratively by GM centers of expertise in Warren,
Michigan, and Shanghai, China. The name, which is Latin for
"invincible," returns to Buick after a 45-year hiatus in the United
States.
"Buick's global appeal created an opportunity for GM design
centers to elevate our collaboration to new levels. Using our virtual
reality centers in Warren and Shanghai, designers fused the best ideas
from both cultures during the development of the Invicta," said Edward
T.Welburn, Vice President, General Motors Global Design. "The result
will set a new design standard for Buick, and it couldn't have been
achieved by one studio working in isolation. TheInvicta represents
another significant design milestone in Buick's history."
Invicta is powered by Buick's first direct injection
turbocharged engine, a four-cylinder powerplant that produces 250
horsepower (186 kW) and 220 lb-ft (298 Nm) of torque. The engine is
matched with a six-speed automatic transmission for maximum fuel
efficiency.
Modern, Sleek Exterior Invicta's designers drew inspiration
from the Riviera concept. Invicta features modern and sleek proportions
with exterior lines that flow uninterrupted around the vehicle. For
example, Invicta's cat-eye headlamps transition into the Buick
heritage-inspiredsweepspear design cue, which flows seamlessly along
the body sides and merges into the taillamps. Similarly, one can trace
the top of the headlamp casing to the roofline and the rear of the
vehicle without interruptions.
As with Riviera, Invicta features short overhangs with wheels pushed
out to the corners for a well-planted stance. The overall appearance is
sleek, thanks in part to a sweeping, low roofline and a front
windshield that has an aggressive rake.
Up front, the Buick tri-shield is prominently displayed inside
theVelite-inspired chrome vertical waterfall grille. Polished aluminum
surrounding the headlamps, portholes, around the D-pillar and along the
lower side of the vehicle on the lower doors accentuates the overall
exterior design. Reminiscent of a number of historic Buick
models,Invicta's portholes - three per side - are located on the hood
rather than on the front quarter panels.
Invicta's wheelbase and high belt line give the vehicle more
substantial proportions while visually reinforcing its premium
appearance. Invicta's 20-inch polished aluminum wheels feature a milled
Buick tri-shield in the center cap.
To signal its premium attributes while enhancing the vehicle's sleek
proportions, Invicta's exterior is draped in a sumptuous AluStone
color. Its warm beige tone contains wafer-thin flakes of aluminum that
reflect light to emit a liquid gold appearance.
Flowing, Crafted Interior
The focus and attention to seamless transitions carry over
insideInvicta. The doors merge to become one with the instrument panel,
which morphs into the center console.
The fluid design provides a spacious cabin for all passengers,
especially those seated in the back of the vehicle. With nearly 100
cubic feet (3 cubic meters) of interior space, Invicta delivers
large-car comfort in a midsize sedan. The sense of roominess is further
accentuated by a full glass roof, which allows all passengers to enjoy
the sights, day or night.
Invicta also showcases a high level of interior craftsmanship while
creating an environment that is soothing, quiet, comfortable and
inviting for all passengers.
The blending of premium materials - such as wood trim and polished
aluminum accents, soft aniline leather, supple suede-like material and
soothing Light Emitting Diode (LED) lighting technology - encases
passengers in Buick luxury.
Beyond its sumptuous appearance, Buick created a show car for the
senses. Authentic French seam stitching on the soft-touch instrument
panel pad, door panels and steering wheel invites touch. Buttons,
switches and door pulls are crafted to deliver a tactile quality
experience. Soft and soothing Ice Blue ambient LED lighting on the
instrument panel, around the central vehicle function controls, along
the console and center storage, and in the frontfootwells provoke
visual sophistication. Two discriminating "spotlights" also accent the
center point of the front and rear seats.
Buick introduced the Invicta in North America as a production vehicle
in 1959. The Invicta show car is the first time the nameplate has
appeared on a Buick in China.  
 
 

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